The brand was selling a new line of merchandise to the general public at Art Basel. With 2,000 people expected to attend over the two-day event, Doodles needed a fast and foolproof way to check in Doodles NFT holders and register walk-ins for DoodlePutt.ĭoodles’ second challenge was ensuring a speedy, line-free checkout at its merch store. Walk-ins had to purchase and register for tee times at the event. NFT holders could leverage ownership for exclusive perks (a strategy called “ tokengating ”) at the activation, like pre-registration for tee time. DoodlePutt at Art Basel Miami Beach was a way for Doodles to provide a “really exciting experience and environment for people to fully immerse themselves in the brand and have fun in a new way, integrating blockchain technology and digital asset ownership into that experience,” Mackenzie says.ĭoodles wanted to offer an unforgettable mini-golf experience to both NFT holders and the general public. In-person experiences are an important way for digitally native brands like Doodles to engage their communities. An NFT is “a unique digital asset that you can own and is provable via blockchain technology,” explains Mackenzie Keast, Doodles’ Head of Live Experience. The Doodles brand includes a collection of non-fungible tokens (NFTs) represented by colorful characters created by artist Burnt Toast.
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